Why farmers need to be marketeers

It’s your job to find unique ways of adding value to your products to drive up profits. The Bravocado is a pack of three avocados at different stages of ripeness: one ready to eat today, one ready in a day or two and another at the end of the week. Here we have packaging creativity from Chinese importer-distributor Shanghai Supafresh at its best. While the marketing brilliance comes from China, the technology to grade avocados into different stages of ripeness originates with the 125-year-old Lowveld farming business HL Hall &…

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Counting the cost of your farm

Farm input costs include items such as feed, labour and machinery. The following general cost input terms are useful in calculating precisely how much your farm costs you to run. Understanding these simple and general cost input terms will help you to calculate exactly how much your farming enterprise costs you to run. Input costs include items needed in your production process, such as labour, fertiliser and tractor fuel. Imputed charges (or costs) These represent the value of benefits enjoyed by the farm, or an enterprise on the farm, during…

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