Why farmers need to be marketeers

It’s your job to find unique ways of adding value to your products to drive up profits. The Bravocado is a pack of three avocados at different stages of ripeness: one ready to eat today, one ready in a day or two and another at the end of the week. Here we have packaging creativity from Chinese importer-distributor Shanghai Supafresh at its best. While the marketing brilliance comes from China, the technology to grade avocados into different stages of ripeness originates with the 125-year-old Lowveld farming business HL Hall &…

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Counting the cost of your farm

Farm input costs include items such as feed, labour and machinery. The following general cost input terms are useful in calculating precisely how much your farm costs you to run. Understanding these simple and general cost input terms will help you to calculate exactly how much your farming enterprise costs you to run. Input costs include items needed in your production process, such as labour, fertiliser and tractor fuel. Imputed charges (or costs) These represent the value of benefits enjoyed by the farm, or an enterprise on the farm, during…

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Leadership Literacy

What makes a great leader? Does the experience of life give any person the ability to impact directly on the choices and actions of sovereign and self-centered actors? The idea of a mortal human actor rising above others to become great must be juxtaposed with the limitations imposed on the design and architecture of life. We are limited as humans in our understanding of the promise and limitations of human life. We are daily trying to demystify the idea of leadership. If you want to join the conversation, please shout…

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Identity Literacy with Angeline Mhlanga

A chat with Angeline Mhlanga who is Key Account Manager at Liquorish Inc. this morning on The1873 FM. Host: Stanley Dube aka Wildfire Deejay Liquorish Inc. is a leading global Marketing and PR company with a broad range of online and offline capabilities including lead generation, public relations, branding, design and talent sourcing.

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